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Listening + Engagement + Analytics … Hand-in-Hand
Our recent Visible Technologies® engagement release marked an important milestone in the evolution of our platform. For me, it’s not so much the ability to publish and reply to Twitter and Facebook...
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What Pharmaceutical Companies Need to Know About Adverse Event Reporting in...
Too often we hear from pharmaceutical companies that they see the benefits of social media, but they are resistant to adopting it because of an underlying fear about the legal risks, which are...
View ArticleThe Benefits of Social Listening for Pharma Companies
Listen up! As we mentioned in our previous post, there are great opportunities for pharma companies to accelerate innovation and build community through social media. One of the most beneficial...
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A Nail-Biter in Iowa
Here we are in a new year and kicking it off with the first electoral event: the Iowa Caucus. As of 10 PM (PT), the Republican Party’s roller coaster campaign and last night’s race in Iowa stood at a...
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Nordstrom’s Mint Save
[disclaimer: the post below contains rampant personal advocacy for Nordstrom and Mint.com, which may not be – but hopefully is – shared by my employer] As social media analysts, we sometimes struggle...
View ArticleLong Live the Twitter Callback!
Has it happened to you too? There I was, tweeting about a minor customer experience issue to one of the retail brands that I frequent. Less than 20 minutes later, my phone rang – “Mr. Duek? This is...
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#MarchMadness on Twitter: Who Are the Social Cinderellas? #Infographic
March madness is one of my favorite events of the year. As a Big Ten alumni I always hope that my school will make it to the finals and I follow the games closely. It is also fun to see how these...
View ArticleHow to Take My Money
Hi, my name is Jennifer, I’m a consumer and I have a serious case of “the wants”. I want to find things easier, get them faster and I want the entire process to be painless if not effortless...
View ArticleWebcast: The Secret to Success in Social Media Monitoring & Analysis
Join us on May 1 for our next webcast! Gleaning actionable insights from social data requires the right technology. It also requires the right expertise. Companies need people who understand search...
View ArticleOver Half of Companies Had a Social Media Incident Last Year
Last week, Brian Solis from Altimeter presented his thoughts about the True Power of Employee Advocacy. If you missed it, you can access the webinar and the slides in our resources library...
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Xbox One Reveal
In late February, we looked at the social media reactions to Sony’s PlayStation 4 announcement and found a few interesting things: 1) Social media discussion on the PlayStation brand increased to 1600%...
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Get the Jump on Competitors – FAST – Using the new VI Enhancements
This situation, although specific to you, is actually quite typical: Working for a large US airline, you are in a staff meeting and a debate about a competitor’s recent launch of a “checked baggage...
View ArticleBeyond Listening – 4 Ways to Scale Social Data Across the Enterprise
If you’re actively harnessing social listening platforms to deliver insights to your marketing and customer service organizations, congratulations! These two use cases, though most common, are in some...
View ArticleWebcast: Best Practices for Social Engagement
Join us on July 18, 2013 to hear community outreach thought leader Anthony Mann discuss the 5 W’s of Social Engagement! This webinar, presented by community outreach thought leader, Anthony Mann,...
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Interns share insights
Visible recently supported the summer internship program of one its investors, Centurion Holdings. The summer internship program provides participants the opportunity to work with companies in...
View ArticleWebcast: Secrets to Overcoming Negative Brand Perceptions
Join us on August 28, 2013 to hear our Director of Research and Analytics share how social media analytics can help companies identify and manage perceptions about their brand! Everyone can cite a few...
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Post VMA Buzz Analysis Part 1 – The Performances
So now that the dust has settled, I think it’s safe to objectively reminisce on the magic and mayhem that is the MTV Video Music Awards. Obviously the buzz was about Miley Cyrus and her (in)famous...
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Post VMA Buzz Analysis Part 2 – The Fashion and the Finance
Yesterday I blogged about the VMA performances heard around the world. Today I am going to focus on what matters most with any award show – Fashion. Taylor Swift looked beautiful with Great...
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Fall TV Predictions: Which Shows Should You Get Attached To?
The September Fall TV new show rollout is a bit like Christmas. It’s an exciting time when people come together looking forward to merriment, focusing a little less on their diets and dreaming of the...
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Social media strategies for 2014
Well, it is that time of year again. Everyone is making predictions about 2014 – specifically, about the key social media strategies for 2014 that everyone should consider. Run a search and you will...
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