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Social media strategies for 2014
Well, it is that time of year again. Everyone is making predictions about 2014 – specifically, about the key social media strategies for 2014 that everyone should consider. Run a search and you will...
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NFL Bullying – Looking at Public Opinion about Richie Incognito
There is general agreement that bullying is bad. There have been some terrible stories about teens getting bullied and the long term impact on their lives. But what happens when an adult is the bully?...
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Holiday buzz analysis: What is on your wish list?
Data from black Friday is in and retailers are jumping for joy. Sales on Thanksgiving day grew to make combined Black Friday and Thanksgiving foot traffic sales over $12 billion this year. We’re also...
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Adverse event reporting: What pharmaceutical companies need to know
Too often we hear from pharmaceutical companies that they see the benefits of social media, but they are resistant to adopting it because of an underlying fear about the legal risks, which are...
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Kicking off 2014: Your account fitness resolution
As we start the new year, it is a great time to look at what you’ve done and start thinking about what you want to personally and professionally accomplish in the coming months. Your Account Management...
View ArticleThe benefits of social listening for pharma companies
There are great opportunities for pharma companies to accelerate innovation and build community through social media. One of the most beneficial tactics of implementing a social media program is...
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Best practices to alleviate FOMO in social media listening for pharma
Pharmaceutical companies have come a long way when it comes to social media, and most companies have acknowledged that there are rich consumer insights that can be gleaned. But a lot still suffer from...
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A shortcut to navigating the social software landscape
Nine months ago, I set off on what turned out to be a winding road into the world of social software. My goal was to create a simple first-time buyers’ guide for Software Advice, but the task proved to...
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GlaxoSmithKline wins for innovation with VI
Last week I was honored to award Kerri Cunningham-Tedgi, Frannie DeFranco and Jeremy Pincus at GlaxoSmithKline with the Customer Innovation Award. The Customer Innovation Award recognizes our customers...
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The Art and ROI of Listening
Yesterday, Visible sponsored a webinar alongside Social Media Today, “The Art and ROI of Listening: Turning Your Platform into a Marketing Machine.” Visible’s Ken Giffin, VP Marketing, joined Doug Busk...
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